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The Street Store

Award: Wood Pencil

Wood Pencil / White Pencil - Creativity for Good / Advertising & Marketing Communications - Not for Profit / 2015

To drive awareness and increase donations to the Haven Night Shelter, M&C Saatchi Abel Cape Town created a rent-free, premises-free, pop-up clothes store for the homeless, set up on the street and stocked by clothing donations. Interactive cardboard posters acted as campaign advertisements and hangers for clothes, a simple gesture that gave the homeless a dignified shopping experience. Because homelessness is a global issue, M&C took the campaign open-source. Over 200 stores had popped up in over 140 cities, each sparing homeless people the indignity of begging and rummaging in bins for clothes.

  • The Street Store
  • The Street Store
  • The Street Store
  • The Street Store
  • The Street Store
  • The Street Store
  • The Street Store
  • The Street Store
  • The Street Store
  • The Street Store
  • The Street Store
  • The Street Store
  • The Street Store

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Credits

Client

  • The Haven Night Shelter on Napier

Country

Agency Producer

  • Sarah Matthes

Art Director

  • Maximilian Pazak

Copywriter

  • Kayli Vee Levitan

Designer

  • Kim Inger Lomba

Editor

  • Ric Shields

Executive Creative Director

  • Gordon Ray

User Experience Architect

  • Jacqueline Sargeant

Production Company

  • Platypus Productions

Account Manager

  • Faheem Chaudhry

Production Manager

  • Sonja Genis
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