• Loading…

Material Design

Award: Wood Pencil

Wood Pencil / Product Design / Interactive Design for Products / 2015

Informed by our physical interactions with paper, Google designed a visual system to unify their product experiences with those of Android. Adapting the behaviours implicit to paper and translating them into digital surfaces, Google built generative systems that create shadows dynamically, more natural interaction patterns and responsive surfaces. Building on classic principles of print design, content is front and centre. Surfaces and shadows establish a physical structure that intuitively explains hierarchy and interface interactions. Material Design was introduced with the Android Lollipop operating system and evolving design documentation lives online.

  • Material Design
  • Material Design
  • Material Design
  • Material Design
  • Material Design
  • Material Design
  • Material Design

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again