The Press Ads That Know What’s Coming
Award: Wood Pencil
Wood Pencil / Press Advertising / Press Advertising Campaigns / 2015
Volkswagen's Side Assist system warns drivers of approaching vehicles that will make it unsafe to change lanes. In this clever press campaign, Ogilvy Cape Town used tactical media placement to showcase the foresight of Side Assist, by describing the ads that were coming up on the following page.
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