Only the People Who Need Glasses Can See
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2015
Miyamoto Glasses Shop was struggling with stagnant sales due to the appearance of large-scale competitors. I&S BBDO created ads aimed directly at prospective customers: people with poor eyesight. Ironically, people with poor vision can better see optical illusions. So by producing posters that only people who need glasses can see, Miyamoto Glasses Shop gave their potential customers the advantage and earned their trust.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.