• Loading…

Whatever, USA

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2015

Bud Light launched its Up for Whatever campaign in early 2015, when they gave one unsuspecting guy the time of his life. Energy BBDO knew Bud Light needed to follow up by giving everyone a chance to experience the unexpected fun only a brand like Bud Light can provide. To build brand affinity among millennials, Energy BBDO took over a Colorado town and turned it into Whatever, USA, a town for people who are Up for Whatever. Across a packed weekend, lucky revellers were treated to concerts, games and rides. The experiential event generated tons of engaging content and improved the brand's current share of beer.

  • Asset not processed
  • Asset not processed
  • Asset not processed
  • Asset not processed
  • Asset not processed
  • Asset not processed

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again