Smart is all about innovation, design and environmentally friendly transport solutions. So, to introduce Smart's new ebike to cycling enthusiasts, BBDO Mexico designed a flat mailer made of recycled cardboard that can easily be assembled to make a unique ecological bike helmet.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.