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The Mail Helmet

Award: Wood Pencil

Wood Pencil / Direct / Direct Mail / 2015

Smart is all about innovation, design and environmentally friendly transport solutions. So, to introduce Smart's new ebike to cycling enthusiasts, BBDO Mexico designed a flat mailer made of recycled cardboard that can easily be assembled to make a unique ecological bike helmet.

  • The Mail Helmet
  • The Mail Helmet

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