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Award: Wood Pencil

Wood Pencil / Branding / Branding Schemes/Large Organisation / 2015

Sonos' Wireless HiFi System is a leader in the wireless audio category, an early innovator in developing high performing modular speakers and products that stream music wirelessly. Bruce Mau Design had already developed a visual identity that lifted Sonos from the technology category and hooked an audience of modern music lovers. To contend with an increasingly crowded market, BMD recently refreshed Sonos' visual identity, arming the brand with a tangible, sensory, exciting visual identity that distinguishes it from competitors and signifies Sonos' leadership, relevance and dedication to the music experience.

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