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The Prince's Trust – Bad Press

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for TV & Cinema Advertising / 2014

The Prince’s Trust is a UK charity dedicated to changing the lives and perceptions of underprivileged young people. This advert was inspired by the provocative fact that the British media’s current demonisation of youth isn’t a new thing; young people have been the victims of media prejudice for nearly 200 years. In the advert, two actors perform a monologue of newspaper quotes from 1817 to the present day, and calls for us not to write young people off.

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