Share My Dabba
Award: Graphite Pencil
Graphite Pencil / White Pencil / Advertising & Marketing Communications / 2014
Every day on the streets of Mumbai thousands of children go hungry, and some even starve to death. With very few resources and money, how do you start solving a problem this big? The answer lay in adding a simple Share sticker to the largest food-delivery network in the city. This sticker allowed customers to share the untouched-uneaten food in their dabbas (lunchboxes) with children on the street. Using the network to deliver the communication and then carry the shared food to NGO volunteers, we created a cost-effective method of converting food wastage into food resource.
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