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If Only for a Second

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Advertising / Long Form Branded Content - Documentary / 2014

You know what I miss the most? Being carefree.' This remark, made by someone recently diagnosed with cancer, inspired the ‘If Only For a Second’ project. Twenty cancer patients were invited to a studio to have their hair and makeup done, but they were not allowed to watch the transformation. When they were finally allowed to see the results, a photograph immortalised their moments of surprise and happiness.

  • If Only for a Second
  • If Only for a Second
  • If Only for a Second
  • If Only for a Second
  • If Only for a Second

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