Studies have shown that texting while driving can be four times more dangerous than driving under the influence of alcohol. As South Africa’s best selling passenger vehicle brand, Volkswagen wanted to add their voice to the fight against texting and driving. The campaign uses the iconic predictive text function on mobile phones to communicate the idea that when you text and drive, the outcome can be tragic.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.