• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Please Don't Text and Drive

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2014

Studies have shown that texting while driving can be four times more dangerous than driving under the influence of alcohol. As South Africa’s best selling passenger vehicle brand, Volkswagen wanted to add their voice to the fight against texting and driving. The campaign uses the iconic predictive text function on mobile phones to communicate the idea that when you text and drive, the outcome can be tragic.

  • Please Don't Text and Drive
  • Please Don't Text and Drive
  • Please Don't Text and Drive

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