• Loading…

Mobilizing the 12th Man

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Tactical Outdoor Advertising / 2014

For security reasons, the Tunisian Government banned people from attending football matches. To help fans of CS Hammam-Lif (one of the country's oldest teams) support their club, we placed 40 speakers in the stadium during the game and gave the fans the ‘12th Man’ mobile app. The app allows fans to cheer the team on in their stadium while they watch the game live on TV. The more fans press on the sound icons, the louder the noise becomes in the stadium. The ‘12th Man’ app integrates TV and mobile screens, enriching the experience of 91,300 fans.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again