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Mobilizing the 12th Man

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Tactical Outdoor Advertising / 2014

For security reasons, the Tunisian Government banned people from attending football matches. To help fans of CS Hammam-Lif (one of the country's oldest teams) support their club, we placed 40 speakers in the stadium during the game and gave the fans the ‘12th Man’ mobile app. The app allows fans to cheer the team on in their stadium while they watch the game live on TV. The more fans press on the sound icons, the louder the noise becomes in the stadium. The ‘12th Man’ app integrates TV and mobile screens, enriching the experience of 91,300 fans.

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