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The Nike SB App

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Apps / 2014

We collaborated with pro riders to create never-before-seen digital skate experiences. What came out of it changed the way skaters participate in the world’s biggest action sport. The Nike SB App helps skaters progress in their sport, connect with peers and pros, and earn respect for one another with features like video posting and challenges, and building a personal skate history. The app features a multi-angle video learning system, letting users watch trick videos from multiple directions. They can go head-to-head in virtual games and get exclusive access to live-streamed Nike Pro events.

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