Very Good Manners
Award: Wood Pencil
Wood Pencil / Integrated & Earned Media / Earned Media Campaigns / 2014
For years the Polish Red Cross has been organising fundraising campaigns to buy meals for more than 700 000 malnourished children in Poland. To encourage people to support the Red Cross more often, we introduced Very Good Manners - in participating restaurants when customers cross their cutlery after the meal, they signal the staff that they would like to donate. The staff adds 5 PLN (approx. 1.5 EUR) to the bill - enough to buy one hot meal for a child.
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