Real Beauty Sketches
Yellow Pencil / Integrated & Earned Media / Integrated / 2014
To move 96% of women to believe they are more beautiful than they think, the Real Beauty sketches campaign had to provoke women emotionally. With a limited media budget, the campaign depended on a powerful direct response; a response so strong it would make women feel different about themselves and thereby inspire them to share with others around the world. Like a spark that would light a thousand fires, our social experiment ignited the integrated campaign by touching a nerve amongst women and starting a global conversation about real beauty.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.