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Simon the Ogre

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2014

Everyone can appreciate the feeling of being a little ground down by everyday life, and for some of us, we start to feel and behave like Ogres - especially if we haven't had a holiday in a while. We wanted to show how Thomson, thanks to its carefully designed holiday experiences, offers the kind of quality time that is the perfect antidote to Ogre-ness. To dramatise this process, we took the character of Simon, who starts the epic 120" spot as an Ogre. We told the emotive story of how he is transformed via the experience of a Thomson holiday into the best version of himself again.

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