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Award: Wood Pencil

Wood Pencil / Digital Marketing / Online Branded Films / 2014

Despite what we all know about the consequences of texting and driving, 77% of young adults still think they can text and drive safely. To combat this pervasive behavior, we wanted to prove to young drivers that no text was worth a life. We teamed with filmmaker Werner Herzog to create a film showing people whose lives were forever altered by a trivial text. The film was adopted institutionally as a teaching tool for police and government institutions, and was shown in over 40,000 high schools and drivers' education programs around the world.

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