For ‘World Down’s Syndrome Day’ the I Dance company wanted to promote a dance in support of those with the disorder. Inspired by the genetic peculiarity of Trisomy 21 – the name given to the rare arrangement of chromosomes that results in the syndrome – we developed a tripartite graphic concept. We had our design printed on 8-sheet posters which were put up on streetlights all over Vienna. Thousands visited the performances at the Burgtheater and the Theater in der Josefstadt.
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