Iconic Refreshment
Award: Wood Pencil
Wood Pencil / Crafts for Advertising / Illustration for Advertising / 2014
Pepsi is a world-renowned brand because it represents a soft drink that delivers refreshment and energy to all parts of the body. It’s an icon of refreshment. Incorporating the Pepsi logo’s distinctive red and blue colour scheme in a series of images depicting the human cardiac system, we were able to illustrate the product’s energising quality. To reinforce the brand’s identity, we also added a small Pepsi logo that can be found in each image, adding a level of interactivity to the design.
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