• Loading…

Iconic Refreshment

Award: Wood Pencil

Wood Pencil / Crafts for Advertising / Illustration for Advertising / 2014

Pepsi is a world-renowned brand because it represents a soft drink that delivers refreshment and energy to all parts of the body. It’s an icon of refreshment. Incorporating the Pepsi logo’s distinctive red and blue colour scheme in a series of images depicting the human cardiac system, we were able to illustrate the product’s energising quality. To reinforce the brand’s identity, we also added a small Pepsi logo that can be found in each image, adding a level of interactivity to the design.

  • Iconic Refreshment
  • Iconic Refreshment
  • Iconic Refreshment

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again