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UNIQLO HairDo

Award: Wood Pencil

Wood Pencil / Branding / Digital Brand Expression / 2014

To introduce UNIQLO's new LifeWear philosophy; clothes for a better life for everyone, we highlighted the link between UNIQLO and everyday life by focusing on our fascination with hair. DIY hair has become a popular category on Pinterest. Many women share step-by-step images that show how to create certain hairstyles. While a hairstyle is important, it is only one part of a fashionable look and a lot of women struggle to think of a head-to-toe outfit for their daily life. So, we created UNIQLO HairDo, a social style catalog showing a variety of DIY hairstyles paired with new looks from UNIQLO.

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