• Loading…


Award: Wood Pencil

Wood Pencil / Branding / Digital Brand Expression / 2014

To introduce UNIQLO's new LifeWear philosophy; clothes for a better life for everyone, we highlighted the link between UNIQLO and everyday life by focusing on our fascination with hair. DIY hair has become a popular category on Pinterest. Many women share step-by-step images that show how to create certain hairstyles. While a hairstyle is important, it is only one part of a fashionable look and a lot of women struggle to think of a head-to-toe outfit for their daily life. So, we created UNIQLO HairDo, a social style catalog showing a variety of DIY hairstyles paired with new looks from UNIQLO.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again