Blue Goose is a vertically integrated organic & natural food company that makes high quality protein products. Prior to its national roll-out in 2013, Blue Goose was suffering from brand awareness issues. We needed to create a visual identity that would leap off the shelf and build consumer trust in the brand. Our approach broke the category conventions by letting the animals do the talking, where their portraits served as the canvases for rich and true representations of their natural environments and growing conditions.
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