To announce ‘The Sunday Times Best Dressed List’ winner, we crowned a brand new queen of fashion. Instead of announcing it in a big, overly extravagant way, we went small (25x20mm to be precise). We made a 1st class stamp then posted it. Within hours of being online it had circumnavigated the globe, become a collectors item & received approval from the worlds press. Circulation went from 50,000 paper copies sold in the UK, to over 5.5 million views around the world, momentarily becoming the most-shared image of Michelle Obama. All with a media spend of less than the price of a 2nd class stamp.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.