For the UK launch of Snickers’ global campaign, You’re Not You When You’re Hungry, we used Twitter. We asked five celebrities to post a series of out-of character tweets. As we’d hoped, this produced widespread confusion, with numerous replies and retweets. Each celebrity then tweeted a picture of themselves eating a Snickers, together with the campaign line. In all, just 25 tweets were posted, but the campaign received significant coverage online,in newspapers, on radio and TV – and was even mentioned during a debate in the House of Commons.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.