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Beer Chase

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / Cinema Commercials 61-120 seconds / 2013

Using over the top Hollywood car chases, this ad highlights men’s unhappiness to part with their beer. It’s part of the ‘Made from Beer’ campaign which makes light of popular culture, like big budget ads and super slow motion footage, to reinforce that Carlton Draught doesn’t take itself too seriously; it’s just ‘Made from Beer’.

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