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Radio Ghosts

Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2013

One in eleven deaths caused by car accident has to do with driving after drinking. To raise awareness we created radio spots describing the accident by the deceased victim himself: a radio ghost. We installed small radio stations in the shape of wooden crosses in Hamburg, at real places where car accidents caused by drink driving happened. These small radio stations aired the story of the deceased as a radio spot directly to the cars stopping nearby.

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