All the big pizza players with their big budgets are in Dubai. So how can a small pizzeria compete on a limited budget? With a local insight: over 200 nationalities and subsequent language barriers make ordering a pizza more frustratingthan convenient. We turned this into an opportunity. The VIP Fridge Magnetis no ordinary fridge magnet – it doubles up as a pizza emergency button. This first ever one- touch delivery system refreshed the delivery business and inspired pizza passions around the world. It helped customers feel valued and set our client apart from the big brands.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.