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Red Tomato VIP Fridge Magnet

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Interaction & Experience / 2013

All the big pizza players with their big budgets are in Dubai. So how can a small pizzeria compete on a limited budget? With a local insight: over 200 nationalities and subsequent language barriers make ordering a pizza more frustrating than convenient. We turned this into an opportunity. The VIP Fridge Magnet is no ordinary fridge magnet – it doubles up as a pizza emergency button. This first ever one- touch delivery system refreshed the delivery business and inspired pizza passions around the world. It helped customers feel valued and set our client apart from the big brands.

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