• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

Don't Cover it Up

Award: Wood Pencil

Wood Pencil / Integrated & Earned Media / Earned Media Campaigns / 2013

Fearing there is nowhere they can turn for help, 65% of domestic abuse victims routinely cover up both their emotional and physical scars. Refuge challenged us to raise awareness among this hard to reach audience. Lauren Luke is a YouTube makeup artist. With over 125 million views, her channel gave us a way to talk directly to victims. In the style of her makeup tutorials, a bruised Lauren showed how to cover up signs of abuse. Caught off guard, her young fans began a global discussion about an unspoken problem.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again