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Kanji City

Award: Yellow Pencil

Yellow Pencil / Graphic Design / Moving Image (Graphic Design) / 2013

With exercise programme COG, users can enjoy a 40-minute spinning exercise session in a room where music and an LED light installation are synchronised to the pedalling. There are no instructors in the room, but instead a built-in iPad on each bike gives users effective instructions by showing an animation that is themed to cities around the world. ‘Kanji City’ is an intermediate programme for COG, designed with original images of Kyoto. Kyoto has tradition, culture and natural beauty. We used Kanji typeface to portray all the virtual landscapes.

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