It’s the little things that make Christmas special. We wanted to put Tesco andtheir goods at the heart of the British family Christmas. We took iconic Christmas products and celebrated the moments they enable. In the real world those moments aren’t always accompanied by traditional carols and festive jingles.Our bite-sized adverts were driven by music people really play, from T-Rex and Kaiser Chiefs to Lionel Richie and Faithless. Bold, populist and iconic. Just like Tesco.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.