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Tesco “Christmas 2012”

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2013

It’s the little things that make Christmas special. We wanted to put Tesco and their goods at the heart of the British family Christmas. We took iconic Christmas products and celebrated the moments they enable. In the real world those moments aren’t always accompanied by traditional carols and festive jingles. Our bite-sized adverts were driven by music people really play, from T-Rex and Kaiser Chiefs to Lionel Richie and Faithless. Bold, populist and iconic. Just like Tesco.

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