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Nissan Juke : Built to Thrill

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2013

‘Built to Thrill’ conveys the high energy of the Nissan Juke. A motorist’s car is built around him while he performs just about every daredevil stunt known to man. The Juke is assembled by a variety of people as it skydives, jumps ramps and scuba dives before emerging out of a tunnel back on to the road. Set to a musical backdrop composed by The Horrors, the spot was shot in South Africa as mostly live action.

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