• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…


Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Sound Design for Film Advertising / 2013

Following in the Lurpak saga, ‘Rainbow’ is a more light-hearted spot to juxtapose with the previous sound design intensity of ‘Odyssey’. With the emphasis on fun, but with extremely detailed production values, the trick was to turn cleverly written lyrics into a quality singing performance from Rutger Hauer. Having achieved that, we then created a really tight sound design track, all recorded live as Foley, that would fit seamlessly with the lyrics, until we’re left listening to an intense, metronomic and intricate effects composition that acts as the orchestra to Hauer’s aria.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again