• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…


Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Cinematography for Film Advertising / 2013

Hennessy VS and Droga5 set out to introduce the powerful, dark and mysterious ‘Wild Rabbit’: a metaphor for people’s inner drive and ambition. The ‘Wild Rabbit’ campaign salutes those who never stop and never settle when it comes to reaching success. The ‘Manny’ ad depicts Manny Pacquiao’s personal wild rabbit as a series of subtle shadows and images, which guides him from humble beginnings to boxing glory and a seat in the Philippines Congress.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again