Hennessy VS and Droga5 set out to introduce the powerful, dark and mysterious ‘Wild Rabbit’: a metaphor for people’s inner drive and ambition. The ‘Wild Rabbit’ campaign salutes those who never stop and never settle when it comes to reaching success. The ‘Manny’ ad depicts Manny Pacquiao’s personal wild rabbit as a series of subtle shadows and images, which guides him from humble beginnings to boxing glory and a seat in the Philippines Congress.
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