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Radio Ghosts

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Ambient / 2013

One in eleven deaths caused by car accident involves drink driving. To raise awareness we installed small radio stations in the shape of wooden crosses throughout Hamburg, at actual locations where car accidents caused by drink happened. Through these, we played radio spots describing the accident by the deceased victims: ‘radio ghosts’. While stationary, a driver’s attention was drawn to the cross by a personal address from the radio ghost. ‘Sorry. I’m talking to all drivers on this corner. Because I died here. Right there at the railing, that’s my death cross’. These small radio stations aired the story of the victims directly to the traffic stopping nearby.

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