On average, women in New Zealand are paid 10% less than their male counterparts. To draw attention to this imbalance, we decided to charge men 10% more than women. All our communication encouraged New Zealanders to visit the website and show their support for the Pay Equality Bill. It sparked debate in both national and international media. Launch month saw visitors to the site increase by 9,000% and donations by 22% compared to the previous month. Most importantly, we received all the signatures we needed and the Pay Equality Bill has now been put forward to Parliament to become an Act.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.