To establish a deeper level of engagement between the World Wildlife Fundand its members, we developed an experience in which consumers could personally connect with the organisation’s content and brand: the ‘WWF Together’ iPad app. By sharing the lives and stories of the world’s most amazing animals in an original and emotionally engaging way, we enabled the WWF community to get closer to the organisation’s mission. The app has had more than 550,000 downloads in over 100 countries resulting in over twelve years’ worth of time spent in app; it received a 4.5 star rating and won an Apple Design Award in the App Store.
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