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JA Minds

Award: Yellow Pencil

Yellow Pencil / Branding / Branding Schemes/Medium Business / 2013

JA stands for Japan Agricultural Cooperatives, the nation’s largest cooperative in its category; JA Minds is an agricultural union responsible for the Tama district in Tokyo. JA was struggling with the reality that people viewed it as somewhat conservative and it had difficulty communicating the distinctive services it offers. Our solution was a new visual identity incorporating pictograms, which demonstrate the diversity of its business as well as build affinity among a wide audience including children, senior citizens and those engaged with agriculture.

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