Serviceplan needs creatives who are searching for ideas everywhere and who are challenged by every blank sheet of paper. In order to communicate this message, we created posters that didn’t reveal their messages until someone started doodling on them. Hung up on the blackboards of design universities, our seven differently illustrated messages addressed our target group: creatives with wild imagination and endurance.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.