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Dig Deeper

Award: Graphite Pencil

Graphite Pencil / Digital Design / Digital Design / 2012

‘Dig Deeper’ is an interactive film experience to promote HBO’s hit series ‘True Blood’ season three on DVD, Blu-ray, and digital download. Our objective was to challenge fans to prove just how well they know their ‘True Blood’, by embedding clues in what at first appears to be a traditional commercial. It leads fans to HBO.com/Dig Deeper, where a custom player allows users to zoom deep into the film. There, fans discover 60 taggable clues embedded in the action. The more clues they tag, the more badges they earn that post directly to Facebook, elevating their fan status.

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