In November 2011, john st. released a short promotional video announcing the launch of an entirely new advertising model: Catvertising. The video received a million views in just ten days and made ‘Time’ magazine’s ‘Top Ten Everything of 2011’ list. Even better, it sparked several new business inquiries and a flood of resumes from cat wranglers, cat whisperers and cat talent coordinators. Interviews are still pending.
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