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The Copy Book

Award: Wood Pencil

Wood Pencil / Book Design / Book Front Covers / 2012

A book about writing for advertising. Good copy gets read. So the idea behind the cover design is all about reading. We visited an eye-tracking lab and recorded the eye movements of someone reading the book title. This data was overlaid on the title for the final cover design.

  • The Copy Book
  • The Copy Book

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