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Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2011

When it comes to sport car ads, everyone touts the benefit of speed and performance. We decided to look at the potential downside to having a car that’s fast. Namely, that the Subaru WRX will cause you to ‘come too soon’ to your destination. This was a tongue-in-cheek approach to talking about performance in a cluttered medium that requires attention to break through.

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