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Germany’s Biggest Search for Missing Children

Award: Wood Pencil

Wood Pencil / Integrated & Earned Media / Earned Media Campaign / 2011

Every year in Germany more than 100,000 children are reported missing. On behalf of Initiative Vermisste Kinder (Missing Children’s Initiative), we launched a campaign where everybody can play an active role in the search, by reinventing the way we search for missing children. Under the title ‘Deutschland findet euch’ (Germany will find you), we used Facebook to launch Germany’s first and largest-ever search campaign. In order to make the search party faster and more effective, we used a whole range of measures to raise awareness of the ‘Deutschland findet euch’ platform.

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