• Loading…

Germany’s Biggest Search for Missing Children

Award: Wood Pencil

Wood Pencil / Integrated & Earned Media / Earned Media Campaign / 2011

Every year in Germany more than 100,000 children are reported missing. On behalf of Initiative Vermisste Kinder (Missing Children’s Initiative), we launched a campaign where everybody can play an active role in the search, by reinventing the way we search for missing children. Under the title ‘Deutschland findet euch’ (Germany will find you), we used Facebook to launch Germany’s first and largest-ever search campaign. In order to make the search party faster and more effective, we used a whole range of measures to raise awareness of the ‘Deutschland findet euch’ platform.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again