• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Digital Death

Award: Wood Pencil

Wood Pencil / Integrated & Earned Media / Earned Media Campaign / 2011

The AIDS epidemic in Africa isn't the prime issue it once was. To raise money for Keep a Child Alive, we had to do something that would really get people talking. Our idea was simple: if the millions dying weren't getting the world's attention, perhaps losing the lives of those we idolise would. So on 1 December, World AIDS Day, Hollywood died... digitally. The world's top celebrity tweeters vowed to stay off all social media until $1million was raised to buy their digital lives back. The goal was reached in less than six days.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again