Andes Teletransporter
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Ambient / 2011
Andes is the leading beer in Mendoza, Argentina. Whilst men love to go to the bar to drink beer and have fun with friends, their girlfriends hate it when they do so. Our solution was Andes Teletransporter, a soundproof booth with a sound panel that recreates noises from lots of different environments. Men could sound like they were in a traffic jam or looking after their baby nephew, therefore being ‘out’ of the bar without actually leaving it. Meaning more happy men and fewer broken-up couples.
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