Google Chrome FastBall
Award: Graphite Pencil
Graphite Pencil / Digital Advertising / Digital Solutions & Use of Social Media / 2011
To promote a browser to people immune to banners, we created Chrome FastBall, a race across the internet. This first YouTube game of its kind showed how the web is faster and easier with Google Chrome. Over one million visitors moved a ball through our series of linked YouTube videos. When the ball stopped they solved a challenge using Google Maps, Search and Translate, Twitter and Last.fm that tested their wits and reflexes, and proved the browser’s speed.
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