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Award: Wood Pencil

Wood Pencil / Digital Advertising / Digital Solutions & Use of Social Media / 2011

More than 30 Ringtowns were created using the Mayan names of some of the 1,500 Guatemalan towns and cities with coverage from mobile phone operator Claro. Ringtowns were launched through a nationwide radio campaign, inviting people to get them for free, to share them through social media and use them on their mobile phones, turning every incoming call or message into a commercial for Claro’s nationwide mobile coverage. Ringtowns were available to consumers through MMS or from Claro’s webpage.

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