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Award: Graphite Pencil

Graphite Pencil / Digital Advertising / Digital Solutions & Use of Social Media / 2011

This is an interactive music video for the Japanese band SOUR. The song ‘Mirror’ is about the fact that everything around you is a mirror that reflects who you are. This lyric gave us the idea of a journey to find yourself through your connections with people online. By connecting to their Facebook, Twitter and webcam, the video is customised for every viewer, based on their personal data and social networking status. We also raised the production budget through Kickstarter, and allowed @SOUR_official’s Twitter followers to become part of the colour pixels in the video.

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