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Don't Tell Ashton

Award: Graphite Pencil

Graphite Pencil / Digital Advertising / Digital Solutions & Use of Social Media / 2011

How could 22 interactive students from Berghs School of Communication make themselves known to the industry, and attract people from all over the world to study at Berghs? We invited people to join a project: the world’s first artwork made by Twitter users. Three days after launch the artwork was completed, reaching over four million people from 151 countries. Major industry press and media picked up the project and people all over the world wrote about it, from Japanese blogs to Russian printed press. On Google the phrase ‘Don’t tell Ashton’ produced 130,000 results in the first week.

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