Save as WWF
Award: Wood Pencil
Wood Pencil / Digital Advertising / Digital Solutions & Use of Social Media / 2011
Millions of square metres of rain forest are cleared every year, for paper on which pointless documents are printed out. To raise global awareness of the destruction this causes, we invented the WWF – a file format that cannot be printed out. Every individual, company and organisation can join in by simply downloading, using and sharing WWF files. Our message: Save as WWF, save a tree. After four weeks, 200,000 users from 183 countries had visited the website and downloaded the software over 30,000 times.
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