• Loading…

Save as WWF

Award: Wood Pencil

Wood Pencil / Digital Advertising / Digital Solutions & Use of Social Media / 2011

Millions of square metres of rain forest are cleared every year, for paper on which pointless documents are printed out. To raise global awareness of the destruction this causes, we invented the WWF – a file format that cannot be printed out. Every individual, company and organisation can join in by simply downloading, using and sharing WWF files. Our message: Save as WWF, save a tree. After four weeks, 200,000 users from 183 countries had visited the website and downloaded the software over 30,000 times.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again