• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Save as WWF

Award: Wood Pencil

Wood Pencil / Digital Advertising / Digital Solutions & Use of Social Media / 2011

Millions of square metres of rain forest are cleared every year, for paper on which pointless documents are printed out. To raise global awareness of the destruction this causes, we invented the WWF – a file format that cannot be printed out. Every individual, company and organisation can join in by simply downloading, using and sharing WWF files. Our message: Save as WWF, save a tree. After four weeks, 200,000 users from 183 countries had visited the website and downloaded the software over 30,000 times.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again