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Write the Future

Award: Graphite Pencil

Graphite Pencil / Digital Advertising / Web Films / 2011

Every four years, the keys to football heaven are dangled in front of the international elite. One goal, one pass, one game saving tackle can be the difference between fame and forgotten. And what happens on the pitch in that split second has a ripple effect that goes beyond the match and the tournament. The ‘Write the Future’ film was launched via Nike Football’s Facebook page, propelling it to over 40 million views, with more likes on Facebook and more mentions on Twitter than any other campaign, making Nike the most shared brand online in 2010.

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